1. Introduction

At Trade Price (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and safeguard the information you provide when you use our website, https://attradeprice.co.uk (the “Site”), and our associated tools and services.

2. Information We Collect

We may collect the following types of information:

  • Personal Identification Information: Name, email address, phone number, billing address, and shipping address when you create an account or place an order.
  • Account Information: Your username, password (in encrypted form), and account settings.
  • Quote and Project Data: Information you input into our Quote Builder tool, including project descriptions, measurements, material lists, and details of your own clients (such as their names and addresses) for the purpose of generating quotes and invoices.
  • AI Interactions: Text descriptions and prompts you submit to our AI-powered features to generate material lists, method statements, and risk assessments.
  • Transaction Information: Details about products you purchase and payment details (processed by our third-party payment gateways).
  • Usage and Technical Data: Information about how you use the Site, including your IP address, browser type, operating system, referral source, and browsing behaviour (pages viewed, time spent on pages).
  • Analytics and SEO Data: To improve our website and search engine performance, we use the WPUnion AI SEO Booster plugin. This tool tracks user interactions, navigation paths, and engagement with our content to help us optimize the user experience.
  • Cookies and Tracking Data: Information collected via cookies and similar tracking technologies to enhance your experience and analyze site traffic.

3. How We Use Your Information

We use the information collected for the following purposes:

  • To create and manage your account.
  • To process and fulfill your orders, including sharing delivery details with suppliers and couriers.
  • To power our AI Quote Generator tools, allowing you to create detailed material lists, project plans, RAMS (Risk Assessment Method Statements), and professional documentation.
  • To provide customer support and respond to your enquiries.
  • To communicate with you about your account, orders, or other transactions.
  • To personalize your experience on our Site.
  • To analyze and improve our Site’s performance, functionality, and security, including using data from our SEO tools.
  • To send you promotional materials or offers by email (only if you have given your explicit consent).
  • To comply with our legal and regulatory obligations.

4. Our Legal Basis for Processing Your Data

Under UK GDPR, we must have a legal basis for processing your personal data. Our legal bases are:

  • Contractual Necessity: To fulfill our contract with you when you place an order (e.g., processing payment and arranging delivery).
  • Legitimate Interest: For improving our services, analyzing site usage, and protecting our platform from fraud. We ensure our legitimate interests do not override your rights and freedoms.
  • Consent: When you explicitly opt-in to receive marketing and promotional communications. You can withdraw your consent at any time.
  • Legal Obligation: To comply with applicable laws and regulations (e.g., for tax and accounting purposes).

5. Sharing Your Information

We do not sell or rent your personal information. We only share your data with trusted third parties who are essential for providing our services:

  • Suppliers: To fulfill your orders directly.
  • Delivery Couriers: To deliver your products.
  • Payment Processors: Such as WooPayments (Stripe) to securely process your payments.
  • Artificial Intelligence Providers: We share project descriptions and prompts with OpenAI and Google (Gemini) to generate the text and material lists for your quotes. These providers process data solely to provide the generated content and do not use your data to train their public models.
  • Security & Fraud Prevention: We use Google reCAPTCHA v3 to prevent spam and abuse. This service collects hardware and software information, such as device and application data, and sends it to Google for analysis.
  • QR Code Generation: If you choose to generate a payment QR code on your invoices, the link data is sent to a third-party QR generation service (api.qrserver.com) to create the image.
  • Analytics and SEO Providers: Such as WPUnion AI SEO Booster to help us understand user behaviour and optimize the Site.
  • Legal and Governmental Authorities: If required by law, to comply with a legal obligation or to protect the rights, property, and safety of our business and users.

6. International Data Transfers

Some of our third-party service providers (such as payment gateways or analytics tools) may be based outside the UK and European Economic Area (EEA). When we transfer your data to these providers, we ensure that appropriate safeguards are in place to protect your information in accordance with UK data protection laws, such as through Standard Contractual Clauses or Adequacy Decisions.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8. Data Security

We implement robust technical and organizational security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. However, no online platform can guarantee 100% security, and transmission of information via the internet is at your own risk.

  • Local Browser Storage: To improve your experience, the Quote Builder tool stores data locally on your device (using “Local Storage”). This includes your company details, saved customer profiles (“Customer Book”), draft quotes, and recent history. This data resides on your specific device and browser; clearing your browser cache will remove this locally stored information.

9. Cookies

Our Site uses cookies to enhance your browsing experience, remember your preferences, and analyze traffic. For more detailed information about the cookies we use, please see our separate Cookie Policy [INSERT A LINK TO YOUR COOKIE POLICY IF YOU HAVE ONE]. You can manage your cookie preferences through your browser settings.

10. Your Data Protection Rights

Under UK data protection law, you have the following rights regarding your personal information:

  • The right to be informed: To know how we collect and use your data.
  • The right of access: To request a copy of the information we hold about you.
  • The right to rectification: To correct any inaccurate or incomplete data.
  • The right to erasure: To request that we delete your data (‘the right to be forgotten’).
  • The right to restrict processing: To limit how we use your data.
  • The right to data portability: To request your data in a portable format.
  • The right to object: To object to the processing of your data, particularly for direct marketing.
  • Rights in relation to automated decision making and profiling.

To exercise any of these rights, please contact us using the details below.

11. Use of Artificial Intelligence

Our Site utilizes Artificial Intelligence (AI) technologies provided by third parties (including OpenAI and Google) to assist in generating quotes, estimates, and safety documents.

  • Accuracy: While we strive for accuracy, AI-generated content is probabilistic and may contain errors. You are responsible for verifying all quantities, prices, safety advice, and specifications generated by the program before using them for construction or commercial purposes.
  • Data Processing: Text input into the Quote Builder is transmitted securely to these AI providers for processing. We advise against inputting sensitive personal data (such as health information or financial details) into the free-text project description fields.

12. Children’s Privacy

Our Site is not intended for use by individuals under the age of 16. We do not knowingly collect personal data from children.

13. Third-Party Links

Our Site may contain links to other websites. We are not responsible for the privacy practices or content of these third-party sites.

14. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Effective Date.” We encourage you to review this policy periodically.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at: Email: sales@attradeprice.co.uk